Double D Ranch

The apparel line has been called Western haute couture. But think about these humble beginnings and decide for yourself just how haute these four girls from Yoakum, Texas really are. They're just four regular girls from Yoakum, building on their hard working Texas roots and a childhood spent in the Southwest. They don't care how things are done in New York. They've managed to build a fashion and furnishing company deep in the heart of Texas and they wouldn't have it any other way. Double D Ranch started in 1989 as Double D Ranchwear. The Double D stands for Doug and daughters. The "wear" was dropped when they added the home furnishings collection. The business was born out of Cheryl's inability to handle the thin air atop the mountains at a resort at Angel Fire, New Mexico, where the whole clan had gone on a ski trip. Cheryl spent the day shopping in Taos, where she spotted a man wearing a coat made from a Pendleton blanket. She stayed in Taos and found the little shop where a man took custom orders and made the coats one at a time. She ordered one for herself. Back home Cheryl and younger sister Audrey, ran an interior design business in Yoakum, Texas. The sisters made their way to the Dallas Market Center looking for home interior ideas and found that they couldn't get through a hallway or courtyard without being asked about Cheryl's new coat. Audrey recalled, "One lady even stopped the bus we were on to get on to find out where Cheryl got the coat. We finally had to check her coat in, because we couldn't get anything done". The sisters told their dad about the attention the coat drew; he suggested they make the coats and sell them. The rest is history!