Sacha London

The origins of Sacha London date back to almost a half century and directly involve various families and their dreams. An English tradesman, going into business for the first time, created a brand using his grandfather’s name (Sacha) and the city where he emigrated (London). Years later, in 1988, the company became wholly Spanish-owned, and was owned by Julián Sánchez and his son, Julián G. Sánchez. Specialising in marketing women’s footwear, Sacha London embarked upon a new venture, striving to become the paradigm of femininity. In 2004, it created a new visual identity, based on red and gold as characteristic symbols, red representing femininity and expressiveness, and gold because all of its products are crafted with the utmost precision and care, with the sole aim of highlighting a woman’s beauty. Sacha London is now a synonym of feminine sophistication.