Seaton Surf
On any given day, many of the most influential and admired people on earth can be found reveling in the beauty of Biarritz, St Tropez, Positano, Portofino, East Hampton, Palm Beach or Malibu. The relevance of culture, art, and architecture at the sea is greater today than ever - yet fashion brands that embody this lifestyle beyond swimwear are few and far between. Thus, Seaton finds itself in the rare position of essentially inventing a new kind of lifestyle brand: one that is born of the surf, one that evokes the beauty of a well lived life, one that is luxury in it’s simplest form.
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